Mei Ri Jing Ji Xin Wen·2025-11-13 09:25Core Insights - The article highlights the emergence of a "bank direct supply housing" market, where banks are selling properties at significantly discounted prices, often around half of the market value, but facing challenges in attracting buyers [2][6][24]. Group 1: Bank Direct Supply Housing - The "Yucai Yipin" residential units listed by Lanzhou Rural Commercial Bank on JD Asset Platform were auctioned at prices as low as 7,000 to 11,000 yuan, translating to approximately 2,000 yuan per square meter, which is significantly lower than the market price of around 5,000 yuan per square meter [6][24]. - Major banks, including state-owned and city commercial banks, are increasingly engaging in direct sales of properties to quickly liquidate non-performing assets, with thousands of properties listed for sale [6][14]. - As of November 10, 2023, JD Asset Platform had 414 residential and 957 commercial properties listed by banks, indicating a substantial increase compared to the previous year [9]. Group 2: Non-Performing Asset Disposal - The rise in bank direct supply housing is closely linked to the disposal of non-performing assets, primarily properties that serve as collateral for loans that borrowers have defaulted on [20][21]. - Traditional methods of disposing of non-performing loans, such as selling debt to third parties or through judicial auctions, have become increasingly slow and inefficient, prompting banks to explore direct sales [33][36]. - The process of judicial auctions often results in properties being sold at a significant discount, with average starting prices around 70% of the appraised value, leading to further price reductions if properties do not sell [21][36]. Group 3: Market Reception and Challenges - Despite the attractive pricing of bank direct supply housing, the sales performance has been disappointing, with many properties, including those at over 50% discounts, failing to attract bids [27][42]. - Certain types of properties, such as former bank office buildings, have seen higher demand and successful sales, indicating a market preference for specific asset types [28]. - The disconnect between the marketing of these properties and the actual demand from potential buyers, particularly in lower-tier cities, poses a significant challenge for banks in effectively liquidating these assets [41][42].