Zheng Quan Shi Bao Wang·2025-11-13 09:27Group 1 - International gold prices have resumed an upward trend, leading to an increase in gold jewelry prices, with domestic brand prices generally exceeding 1300 yuan per gram [1][3] - The sales of finely designed and low-weight gold jewelry have remained stable, indicating a shift in market dynamics where "self-wearing demand" has surpassed wedding-related demand, now accounting for 37% of gold jewelry sales [4] - Brand premium is evident in the pricing strategies of various gold jewelry brands, with established brands maintaining high prices to uphold their premium image, while some brands leverage supply chain advantages to adopt lower pricing strategies [3][4] Group 2 - The gold jewelry market is experiencing a dual pricing system, with some merchants quoting pre-tax prices and others providing post-tax prices, resulting in historical high levels around 1106 yuan per gram [3] - High gold prices combined with rising processing fees have increased the burden on consumers, with processing fees for some premium jewelry styles nearing 10% of the total price [4] - The market is expected to transition from a focus on scale to one emphasizing innovation, as high gold prices drive demand for lightweight, high-value jewelry products [4]