Core Viewpoint - The continuous strengthening of China's capital market has led to a deepening re-evaluation of the value of quality assets, with industry leaders that combine value and growth attributes, such as Tencent Music, receiving significant investor attention due to their robust growth trends reflected in recent financial reports [1] Financial Performance - Tencent Music reported total revenue of 8.46 billion RMB for Q3 2025, a year-on-year increase of 20.6%, and a net profit of 2.48 billion RMB, up 27.7% year-on-year, indicating strong growth [5] - The online music subscription business showed particularly strong performance, with paid user numbers increasing by 5.6% to 125.7 million and average revenue per paying user (ARPPU) rising by 10.2% to 11.9 RMB, contributing to a 17.2% increase in subscription revenue to 4.5 billion RMB [5][6] Strategic Initiatives - Tencent Music's growth is driven by its "one body, two wings" strategy, focusing on deepening user value rather than just expanding user scale, enhancing platform attractiveness and user willingness to pay [6][11] - The company has been diversifying and globalizing its content, hosting international concerts and events to enhance its global industry influence, such as the TIMA International Music Awards and G-DRAGON's world tour [6][8] Non-Subscription Business Growth - Tencent Music has expanded its non-subscription revenue sources through innovative advertising services and events, such as the "Sprite Cool" national campus music competition, which successfully engaged young consumers [8] - The platform has upgraded its features to provide a more immersive experience and optimized its multi-tier membership system to meet diverse user needs, enhancing user engagement and willingness to pay [8][11] Long-Term Growth Potential - The company is expected to maintain a clear growth trajectory, with increasing user willingness to pay and a significant market potential yet to be tapped, particularly among the post-2000 generation [11][12] - Tencent Music's ARPPU is anticipated to continue rising, supported by its differentiated content and services, particularly from SVIP users [12] Market Recognition - Tencent Music's consistent growth has garnered positive recognition from numerous financial institutions, with firms like CICC and Goldman Sachs raising their profit forecasts and target prices for the company based on its strong performance and growth potential [13][14]
内容与平台“一体两翼”战略驱动飞轮效应，持续稳健增长的腾讯音乐-SW（01698）或迎配置良机