Core Viewpoint - The strategic cooperation agreement between Xiaoyu Yingtong and Guangzhou Peanuts aims to create a long-term alliance focused on integrating short dramas with social networking and e-commerce, leveraging both companies' strengths to build a digital innovation ecosystem [1][2]. Group 1: Strategic Cooperation - The agreement was signed on November 6, 2025, and emphasizes the principles of "complementary advantages, resource sharing, and win-win cooperation" [1]. - The partnership will integrate resources, channel expansion, and commercialization capabilities to develop a "short drama + social + consumption" digital ecosystem [1][2]. Group 2: Market Potential - Guangzhou Peanuts' app, Huasheng Diary, has over 100 million registered users, including 200,000 active communities and 100,000 promoters, providing a vast social user network [2]. - The collaboration is expected to enhance the reach of short drama content within social networks and explore new forms of content dissemination and e-commerce conversion [2]. Group 3: Business Development - The company has established short drama as a core strategic business and is investing in content development, technological innovation, channel expansion, and commercialization [1]. - The partnership is anticipated to significantly improve the precision of content distribution and commercial conversion efficiency, thereby broadening revenue sources and enhancing the sustainability of the short drama business [2].
小鱼盈通(00139)与广州花生正式缔结长期战略同盟关系 构筑“短剧+社交+消费”短剧数字创新生态体系