Nan Fang Nong Cun Bao·2025-11-13 10:31Core Viewpoint - JD Group is collaborating with local fish enterprises in Zhuhai to explore a new retail model combining "New Year Fish" and instant retail, aiming to enhance brand promotion and sales during the upcoming New Year season [2][18]. Group 1: Collaboration and Discussions - On November 13, JD Group representatives visited the Zhuhai prepared food industry park to discuss cooperation with local fish enterprises, focusing on the upcoming "JD New Year Dish Festival" and instant retail business [2][3]. - The atmosphere during the discussions was positive, with local enterprises expressing strong interest in participating and expanding new retail channels [4][18]. Group 2: Instant Retail Model - JD introduced its advantages and the "instant retail" model, which allows consumers to receive products quickly through online ordering, store delivery, and immediate dispatch [6][7]. - This model breaks traditional e-commerce time constraints, providing a new sales and consumption experience for perishable goods, prepared dishes, and festive products [8]. Group 3: New Year Fish Industry - The "New Year Fish" industry in Zhuhai has developed rapidly, becoming a representative of branded and festive seafood products, symbolizing prosperity and good wishes [9][10][16]. - The industry has successfully penetrated the national market through standardized processing, cold chain distribution, and brand operation, making it a popular choice for New Year celebrations [16]. Group 4: Innovative Consumption Chain - The discussions centered on the innovative model of "New Year Fish + Instant Retail + Media," aiming to integrate JD's online channels, instant retail resources, and media promotion to create a new consumption chain [17][19]. - This model is expected to promote the national branding of Zhuhai's New Year Fish and provide valuable opportunities for local prepared food enterprises to expand into new retail sectors [20][21]. Group 5: Future Prospects - Participating enterprises expressed commitment to enhance product standardization and supply capabilities to bring "Zhuhai New Year Fish" to more consumers' dining tables [21][23]. - JD plans to strengthen connections with the Zhuhai prepared food industry and explore digital and brand development paths for regional specialty agricultural products [23][24]. - The discussions laid a solid foundation for deep cooperation between JD and the Zhuhai New Year Fish industry, injecting new momentum into the integration of "prepared dishes + instant retail" [25].