智通财经网·2025-11-13 10:43Core Insights - Bilibili achieved a total net revenue of RMB 7.69 billion (USD 1.08 billion) in Q3 2025, representing a 5% year-on-year increase [1] - Advertising revenue reached RMB 2.57 billion (USD 361 million), up 23% year-on-year [1] - Gross profit was RMB 2.82 billion (USD 396 million), an 11% increase year-on-year, with a gross margin of 36.7%, up from 34.9% in the same period of 2024 [1] - The company reported a net profit of RMB 469 million (USD 65.9 million), compared to a net loss of RMB 79.8 million in Q3 2024 [1] - Daily active users (DAUs) reached 117 million, a 9% increase year-on-year [1] User Metrics - Daily active users increased by 9% to 117 million, while monthly active users grew by 8% to 376 million [2] - Monthly paying users rose by 17% to 35 million [2] - Average daily usage time per user was 112 minutes, an increase of 6 minutes year-on-year, marking a historical high [2] Financial Performance - The company reported a significant improvement in financial performance, with a 233% year-on-year increase in non-GAAP net profit to RMB 786 million [2] - Non-GAAP net profit margin expanded to 10.2%, compared to 3.2% in Q3 2024 [2] - The company emphasized the importance of operational efficiency and effective cost control in achieving these results [2]