高级珠宝市场暗流涌动，今年谁在逆势加码？

Core Insights - The high-end jewelry market in China is experiencing a stark contrast, with brands like Cartier actively showcasing new collections while others like Van Cleef & Arpels and Tiffany are reducing their presence [1][3] Brand Strategy Divergence - Some brands are tightening their budgets for high-end jewelry, opting to cancel domestic exhibitions and invite core clients to overseas showcases [3] - Cartier's exhibition in Beijing, named "EN QUILIBRE," features over 480 pieces, including significant works that embody the brand's philosophy of balance [3][11] High-End Jewelry's Halo Effect - High-end jewelry, despite limited sales, enhances the overall brand value and drives interest in classic collections [11] - During Cartier's exhibition, inquiries for classic series like LOVE saw a notable increase, indicating a positive correlation between high-end showcases and brand engagement [11][13] Consumer Dual-Track Choices - A dual-track phenomenon is emerging in China's high-end market, where consumers are purchasing both Western luxury jewelry and local gold pieces [15][18] - The rise of local brands like Laopuhuang is attracting high-end customers, showcasing a shift in consumer preferences [15][18] New Competitive Logic - The competition in high-end jewelry is evolving from a focus on luxury materials to deeper cultural understanding and value transmission [19] - Cartier's unique approach this year emphasizes the concept of balance through various designs, reflecting a sophisticated aesthetic foundation [19][21] - The future competition will hinge on brands' ability to understand Chinese consumers and cultivate brand value, as highlighted by industry observers [21]