Happy Belly Food Group's Heal Wellness QSR Announces the Signing of a Franchise Agreement for London, Ontario

Core Insights - Happy Belly Food Group Inc. has announced a franchise agreement for its Heal Wellness brand in London, Ontario, marking a step in its asset-light expansion strategy across Canada [1][3] - Heal Wellness specializes in quick-service offerings such as smoothie bowls and smoothies, targeting health-conscious consumers [1][3] Company Expansion - The London franchise is part of Heal's strategy to establish itself as North America's leading smoothie bowl chain, focusing on organic growth and strong unit economics [3] - Heal currently operates 27 locations and has over 168 in development, contributing to Happy Belly's portfolio of 626 contractually committed retail franchise locations across various stages of development [5] Market Potential - London is identified as an ideal market due to its vibrant neighborhoods, strong daytime traffic, and a large student population from Western University, which has approximately 44,000 students [3] - The franchisee will utilize Happy Belly's proven operational strategies to enhance unit economics and expedite the opening process [3]