Zheng Quan Ri Bao·2025-11-13 11:38Core Insights - Alibaba has secretly launched the "Qianwen" project, developing a personal AI assistant app named Qianwen, aimed at competing with ChatGPT [2] - The company plans to gradually integrate agentic-AI features into the app to enhance shopping functionalities on its platforms, including Taobao [2] - Alibaba's ultimate goal is to create a fully functional AI agent and expand globally through an overseas version of the app [2] Company Strategy - The Qianwen app will initially be free to users, helping Alibaba build a user base for future monetization of consumer services [3] - The initiative is part of a broader effort by Alibaba to generate revenue from consumer-facing services, marking one of its largest moves in this direction [2][3] - Alibaba's CEO has outlined plans for new models and "full-stack" AI technology, indicating the company's ambition to develop both services and the infrastructure supporting this technology [3] Market Context - Major Chinese tech companies, including Huawei and Tencent, are investing unprecedented amounts into AI, joining the spending wave seen in U.S. firms like OpenAI and Meta [3] - In the recent quarter, Alibaba reported triple-digit growth in its AI-related products, with its cloud division exceeding sales expectations, making it the fastest-growing business unit within the group [3]