Zhong Zheng Wang·2025-11-13 12:12Core Insights - Bilibili (referred to as "B站") reported a total revenue of 7.69 billion yuan for Q3 2025, representing a year-on-year growth of 5% [1] - The platform's daily active users reached 117 million, up 9% year-on-year, while monthly active users increased to 376 million, a growth of 8% [1] - The average daily usage time per user rose to 112 minutes, an increase of 6 minutes compared to the previous year [1] User Engagement - Content consumption in gaming, AI, and knowledge areas continued to grow, with gaming content viewing time increasing by 22% year-on-year and AI content viewing time nearly doubling with a growth of 50% [1] - The viewing time for automotive content grew by 20%, and travel content saw an 18% increase [1] - Domestic original content viewing time surged by 104%, with the series "凡人修仙传" achieving over 180 million views per episode, setting a historical record [1] - The number of "UP主" (content creators) with over 10,000 followers increased by over 20% year-on-year, and nearly 2.5 million "UP主" earned income through various channels, with average income per creator rising by 22% [1] Financial Performance - Bilibili's revenue from value-added services, advertising, gaming, and IP derivatives contributed 39%, 33%, 20%, and 8% respectively to total revenue [2] - Adjusted net profit for Q3 increased by 233% year-on-year, reaching 790 million yuan [2] - Advertising revenue accelerated to 2.57 billion yuan, a year-on-year growth of 23%, while gaming revenue stood at 1.51 billion yuan, supported by long-term operations of games like "Fate/Grand Order" and "Azur Lane" [2] - Revenue from value-added services reached 3.02 billion yuan, reflecting a 7% year-on-year increase [2]