新华网：致力于打造有传播力、影响力、竞争力的新华网官方直播电商品牌

Group 1 - The core viewpoint of the article is that Xinhua Net is leveraging live e-commerce as a breakthrough to explore market-oriented paths for its influence on social platforms [1] - Xinhua Net aims to create an official live e-commerce brand that possesses communication power, influence, and competitiveness [1]