SurgePays Unveils ProgramBenefits.com as Next Phase in Data Monetization Strategy

Core Insights - SurgePays, Inc. has launched ProgramBenefits.com, a platform aimed at converting verified benefit-qualified consumers into recurring revenue opportunities targeting the underserved and subprime consumer market [1][3][5] - The platform is a reengineered version of SurgePays' legacy LogicsIQ system, designed to create a scalable data monetization strategy [1][4] - The initiative is part of SurgePays' broader strategy to transform its consumer data ecosystem into a high-margin revenue growth engine [2][8] Company Strategy - The launch of ProgramBenefits.com is a direct execution of the company's Growth Marketing and Data Partnerships roadmap, which aims to connect individuals receiving government benefits to various products and services [3][5] - SurgePays is focused on monetizing verified consumer engagement at scale, utilizing advanced technology for consumer verification and data analytics [4][5][8] - The company aims to reduce customer acquisition costs while creating new revenue streams through its wireless brands and data assets [5][6] Market Position - SurgePays targets a significant market, with nearly 57% of U.S. consumers classified as underserved or subprime, equating to approximately 138 million adults [5][6] - The company is positioned to grow across both retail and online channels, evolving into a leading digital marketplace for underserved populations [7][8] - By leveraging its existing infrastructure, SurgePays can generate revenue from marketing qualified leads and convert consumers into wireless subscribers [4][5]