Prnewswire·2025-11-13 14:08Core Insights - Marshalls has launched a holiday gift guide titled "It's Giving Gifts!" in collaboration with Matt Rogers and Bowen Yang, aiming to provide a fresh and entertaining approach to holiday gifting [1][2][3] Gift Guide Features - The guide includes 15 specific gift categories designed to cater to various personalities and situations, such as "best gifts for the cool girl who is always late" and "the gift at the holiday party that'll make you casually brag" [2][3] - Each category is curated with high-quality merchandise at competitive prices, encouraging shoppers to choose thoughtful and personal gifts rather than generic options [2][3] Marketing Strategy - Sonya Cosentini, Vice President of Brand Marketing at Marshalls, emphasized the importance of access to quality finds for meaningful gifting, highlighting the partnership with Rogers and Yang as a natural fit due to their humor and cultural insight [3] - The collaboration aims to bring joy back into holiday shopping by offering inspired finds that resonate with consumers [3][4] Brand Positioning - Marshalls positions itself as a leading off-price family retailer with over 1,200 stores across the U.S. and Puerto Rico, known for providing high-quality, on-trend merchandise at amazing prices [6] - The brand encourages consumers to engage with their offerings through social media platforms like Instagram and TikTok, showcasing curated edits and promotional content [5][6]