SEGG Media Set to Acquire Ad Technology Leader Triggy.AI

Core Insights - SEGG Media Corporation has signed a binding Letter of Intent to acquire Triggy.AI, an AI technology company focused on dynamic ad-revenue formats and gamified engagement solutions, with the acquisition expected to close on or before November 28, 2025 [1][5] - The acquisition aims to enhance SEGG Media's technology capabilities, strengthen recurring revenue, deepen audience engagement, and scale monetization across its global digital ecosystem [1][5] Company Overview - SEGG Media is a global sports, entertainment, and gaming group that integrates traditional assets with blockchain innovation, focusing on immersive fan engagement and AI-driven live experiences [7] - The company operates a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com, aiming to redefine audience interaction with content [7] Triggy.AI Overview - Triggy.AI, founded by experienced gaming and sports-technology entrepreneurs, has developed an advanced AI engine that optimizes engagement and advertising for international brands [2] - The platform provides personalized, real-time user interactions that enhance dwell time, engagement, and conversion, contributing to predictable monthly recurring revenue from enterprise clients [2] Strategic Implications - Integrating Triggy's technology will allow SEGG Media to deliver next-generation content formats, data-driven advertising, and immersive fan experiences at scale across its flagship brands [3] - The acquisition is seen as a significant step in leveraging AI to differentiate SEGG Media's digital ecosystem and unlock new revenue streams [4][5] Leadership Perspectives - Tim Scoffham, CEO of Sports.com Media Group and Lottery.com International, emphasized the importance of dynamic technology for SEGG Media's future and the enhancement of user experiences through the acquisition [4] - Matt McGahan, President and CEO of SEGG Media, stated that AI is central to the company's long-term strategy, reinforcing its commitment to investing in advanced technology for innovation and profitability [5]