Joyoung(SZ:002242) Mei Ri Jing Ji Xin Wen·2025-11-13 14:37Core Viewpoint - A product named "Hachimi North-South Mung Bean Milk" has gained significant popularity on online platforms, leading to high sales and a current pre-sale status due to overwhelming demand [1][4]. Group 1: Product Details - The product is officially named "Hachimi North-South Mung Bean Plant Beverage" and is made from soybeans, mung beans, water, white sugar, and rock sugar [4]. - The product is sold in packs of 15 for 29.9 yuan, with 194,000 units sold so far, and is currently in pre-sale with a maximum delivery time of 45 days [4]. Group 2: Marketing and Social Media Influence - The term "Hachimi North-South Mung Bean" became popular through various remixed songs on social media, where "Hachimi" is often associated with cats [4]. - Influencers and content creators have incorporated "Hachimi" and "North-South Mung Bean" into their music, leading to widespread sharing and engagement on social media platforms [4]. Group 3: Company Information - The product is associated with Hangzhou Joyoung Bean Products Co., Ltd., which has a registered capital of 16.75 million yuan, and is led by legal representative Cai Xiujun [6]. - Joyoung Co., Ltd. (stock code: 002242) has a market capitalization of 18.44 billion yuan and reported a 10.05% increase in stock price recently [7]. - The company clarified that it does not have any products related to "Hachimi" and focuses on kitchen appliances, with no involvement in food or beverage products [7][8].