“公交+文旅” 雪山古城丽江的公交突围之路｜一线调研

Core Insights - Lijiang's public transportation system has successfully integrated tourism and public transport, enhancing the travel experience for both tourists and locals [1][3][8] - The city's innovative "public transport + cultural tourism" model has led to significant revenue growth, with tourism-related lines accounting for 75% of total bus revenue in 2023 [1][8] - Lijiang's public transport initiatives have been recognized nationally, with the city being selected as a model for public transport development [1][10] Group 1: Tourism and Public Transport Integration - Lijiang attracts over 80 million tourists annually, with 14% opting for public transport this year [1][8] - The introduction of the 101 route to Yulong Snow Mountain has proven successful, leading to the launch of 11 additional tourism lines [3][8] - The city has developed a one-stop public transport network that connects major tourist attractions, enhancing accessibility [3][8] Group 2: Revenue and Economic Impact - From January to September 2023, tourism lines generated 75% of Lijiang's total bus revenue, with a 15.07% increase compared to the same period in 2024 [8][11] - In the first half of 2025, Lijiang received 41.84 million tourists, generating a total tourism revenue of 52.77 billion yuan, reflecting a year-on-year growth of 5.6% and 9.7% respectively [8][11] Group 3: Infrastructure and Service Development - Lijiang has launched various specialized lines, including medical and school transport services, to meet diverse community needs [6][8] - The city has invested nearly 1 billion yuan annually since 2022 to support public transport operations and vehicle purchases [11] - Lijiang's public transport system has achieved a 93.47% share of new energy vehicles in its fleet, promoting green travel [9][11] Group 4: Future Development and Policy Support - The city is recognized as a model for integrated urban-rural transport, enhancing connectivity and supporting rural revitalization [8][11] - The government is committed to improving public transport services, with plans to optimize routes and enhance user experience [10][11] - National policies emphasize the importance of public transport, aiming to improve operational efficiency and service standards [10][11]