“哈基米南北绿豆浆”火爆全网卖断货,九阳股份涨停,股民炒错了?

Core Insights - A product named "Hachimi North-South Mung Bean Milk" has gained significant popularity on online platforms, leading to high sales volume and pre-sale status due to stock shortages [1][4] - The product is marketed by Joyoung, featuring ingredients such as soybeans, mung beans, water, and sugars, with a price of 29.9 yuan for 15 bags, and has sold 194,000 units [4] - The term "Hachimi North-South Mung Bean" has become a viral meme, originating from various remixed songs on social media, which has contributed to the product's popularity [4][6] - Joyoung's stock price increased by 10.05% to 11.06 yuan, with a market capitalization of 18.44 billion yuan, following the product's launch [7] Company Overview - Joyoung Co., Ltd. focuses on kitchen appliances and does not have any food or beverage products, as clarified by the company's secretary amid the product's viral success [7][8] - The company was established in July 2002, with a registered capital of approximately 760 million yuan, and is primarily involved in the research, manufacturing, and sales of home appliances [8] - Hangzhou Joyoung Bean Products Co., Ltd., which markets the mung bean milk, was founded in November 2008 with a registered capital of about 16.75 million yuan, and has no direct equity ties to Joyoung Co., Ltd. as of December 2023 [8]