内容创新破局、技术赋能提质、责任担当领航——2025中国新媒体大会观察

Core Insights - The 2025 China New Media Conference focused on the theme of "Intelligent Synergy and Systemic Transformation," discussing new paths for media development in the intelligent media era [1] Group 1: Content Innovation - Media faces challenges such as attention fragmentation and the dominance of short videos, leading to a consensus on the importance of high-quality content to maintain audience influence [2] - Successful media products often adhere to traditional professional standards, emphasizing authenticity and depth in storytelling [2] - The core of content innovation lies in maintaining quality and respecting truth, rather than chasing algorithms for short-term gains [2] Group 2: Technological Empowerment - New technologies, such as a cross-language intelligent dubbing platform developed by Mango TV, enhance content dissemination by bridging language barriers [3] - The integration of advanced technologies like AI and virtual reality is essential for media to evolve and deliver quality content on a broader stage [3] - The rapid advancement of information technology necessitates a cultural and technological integration strategy for media organizations [3] Group 3: Responsibility and Social Impact - The rapid development of new technologies provides media with powerful tools to fulfill social responsibilities and drive development [4] - Platforms like "Questioning Law Hunan" utilize 5G and AI to ensure comprehensive legal service coverage in rural areas, showcasing media's role in social responsibility [5] - In the age of information overload, mainstream media must act as a stabilizing force, countering misinformation and fostering social consensus [5]