Core Insights - JCDecaux has renewed and extended its advertising concession contract for São Paulo Metro, including Lines 1-Blue, 2-Green, 3-Red, and adding Line 15-Silver, extending the contract to February 2036 [1][2][5] Group 1: Contract Details - The initial contract was valid until 2030 and has been extended by six years, now set to expire in February 2036 [2] - The renewal will take effect in February 2026, allowing JCDecaux to manage advertising in 63 metro stations, with potential expansion to 70 stations upon completion of Line 15-Silver [2] Group 2: Digital Transformation - The contract extension is linked to a digitisation and modernisation project for advertising inventories, which is already in progress [3] - Currently, there are over 1,050 advertising faces on the existing lines, with a focus on enhancing digital capabilities [3][5] Group 3: Market Position and Performance - JCDecaux operates in all operational metro lines in São Paulo and has a significant presence in Brazil, where out-of-home (OOH) advertising represents 12% of the advertising market share [4] - The company has over 17,000 advertising faces across various platforms, including streets, transportation, and supermarkets [4] - Brazil is one of the top ten largest advertising markets globally and the largest in Latin America, with JCDecaux's digital assets contributing over 70% of its revenue in the country [5] Group 4: Key Figures - JCDecaux reported a revenue of €3,935.3 million for 2024 and €1,868.3 million for H1 2025 [6] - The company has a daily audience of 850 million people across more than 80 countries and operates 1,091,811 advertising panels worldwide [6] - JCDecaux is recognized for its sustainability efforts and has achieved various accolades for its extra-financial performance [6]
JCDecaux strengthens leadership in São Paulo Metro with the renewal and extension of contract for Lines 1-Blue, 2-Green, and 3-Red, and the inclusion of Line 15-Silver through 2036