Core Insights - The new snow season in Jilin Province has officially begun with the opening of Changchun Miaoxiangshan Ski Resort, followed by other renowned ski resorts like Jilin Beidahu Ski Resort [1][2] - The ice and snow economy in Jilin is experiencing significant growth due to increasing interest in winter sports, attracting substantial capital investment [1][4] - Ski resorts are focusing on cost reduction and efficiency improvement during the limited snow season, with "ice and snow +" integration development seen as a key strategy [1][7] Industry Developments - The Changchun Miaoxiangshan Ski Resort opened on November 13, featuring 13 ski trails totaling 17 kilometers, catering to both experienced skiers and beginners [2] - Jilin Beidahu Ski Resort has also initiated snow-making operations and plans to open on November 15, targeting customers primarily from the Yangtze River Delta and Pearl River Delta regions [3] - The first ski resort to open in the new season was Changbai Mountain Ping Ski Resort on November 2, followed by others, indicating a competitive start to the season [3] Capital Influx - The ice and snow economy is becoming a popular investment area, with significant acquisitions such as China Tourism Group's purchase of Vanke's Jilin Songhua Lake International Resort [4] - The establishment of a 500 million yuan ice and snow economy fund aims to invest in various sectors, including tourism and technology, to enhance the industry [5] - The management of Changchun Lianxiufeng Ski Resort has been entrusted to Wanbingxue Company, which is expected to improve the resort's operations and attract more visitors [4][5] Market Trends - The participation rate in ice and snow sports has reached 20.61%, with approximately 292 million people expected to engage in these activities during the 2024-2025 season [6] - Notable increases in visitor numbers have been reported, with Jilin Beidahu Ski Resort and Wanxiang Songhua Lake Ski Resort both exceeding one million visitors [6] - The early release of ski season products has led to significant pre-sale revenues, indicating strong market demand [6] Challenges and Solutions - Ski resorts face challenges such as high initial investment, long payback periods, and reliance on imported equipment, which increases operational costs [7] - To address these issues, resorts are encouraged to diversify their offerings and enhance customer engagement through innovative experiences [7][8] - Policy optimization is crucial for the sustainable development of the ski industry, as it can alleviate operational constraints and promote a favorable business environment [8]
吉林各大雪场陆续迎客 新雪季文旅融合再深化
Zheng Quan Shi Bao·2025-11-13 18:04