Michael Peralta Joins Future as Chief Revenue Officer

Core Insights - Future has appointed Michael Peralta as the new Chief Revenue Officer, effective December 3, 2025, to lead its global commercial organization [2][3] - The appointment aligns with Future's strategy to leverage AI, first-party data, and Retail Media Networks to enhance value for partners [3][4] Company Strategy - Future is focusing on diversifying its offerings across advertising, e-commerce, RMN, and emerging AI and data partnerships [4] - The company aims to unite its strengths to drive sustainable growth and deliver unmatched value for advertisers and partners [4] Leadership Background - Michael Peralta has extensive experience in media and technology, previously serving as Vice President and General Manager of T-Mobile Advertising Solutions [5] - He has held senior roles at various companies, including Criteo, AudienceScience, MediaMath, and AOL/Advertising.com, recognized for building data-driven, scalable products [5] Educational Background - Peralta holds a Bachelor of Science degree in Environmental Engineering from Rensselaer Polytechnic Institute and has pursued graduate studies in Management and Public Policy at New York University [6]