SPG Launches Simon+ Loyalty Program for Shoppers to Get Rewards

Core Insights - Simon Property Group (SPG) has launched a new loyalty program called Simon+, aimed at rewarding omnichannel shoppers for purchases made at Simon Malls, Premium Outlets, and online at ShopSimon.com [1][10] Group 1: Loyalty Program Features - The Simon+ program offers special deals, cash back, and points on eligible purchases, along with curated rewards such as incentives from participating retailers, valet parking, Santa photos, and discounts on ShopSimon.com [2] - Simon+ is integrated with ShopSimon.com and Simon Search, allowing customers to search over 3 million products available both in-store and online, enhancing the shopping experience [3] Group 2: Retailer Participation and Benefits - Over 500 retailers, including major brands like adidas, H&M, and Shake Shack, are participating in Simon+, which supports their own loyalty efforts without any costs involved [4] - The program is designed to drive engagement, increase cross-shopping, boost traffic and sales conversion, and provide valuable data for optimizing future marketing strategies [4] Group 3: Market Position and Growth Potential - SPG's loyalty program is positioned to lead multi-brand, omnichannel loyalty innovation, with billions of annual shopper visits and over 150 million website visits [5] - The adoption of an omnichannel strategy and partnerships with premium retailers have contributed positively to SPG's growth, particularly through its online retail platform [6] Group 4: Stock Performance - In the past month, SPG shares have increased by 4.1%, outperforming the industry growth of 0.6% [8]