Verizon to cut up to 15K jobs as it seeks to cut costs under new CEO

Core Viewpoint - Verizon Communications is planning to cut up to 15,000 jobs as part of a cost-cutting initiative led by new CEO Dan Schulman to enhance competitiveness and operational efficiency [1][2]. Group 1: Job Cuts and Cost-Cutting Strategy - The job cuts are expected to begin soon and will primarily affect non-unionized positions across all segments of the company [1]. - Schulman aims to make Verizon "more agile and efficient" and has indicated that the company will be a "simpler, leaner and scrappier business" [2][4]. - The cost reductions will fund significant investments in marketing and customer experience to drive growth in mobility and broadband [4]. Group 2: Market Position and Competition - Verizon is facing sluggish customer growth and increasing competition from AT&T and T-Mobile, necessitating a strategic shift [4][6]. - Analysts have noted that competition among major wireless carriers is intensifying, with aggressive promotions being rolled out to attract new customers [10][11]. - Verizon is projected to face the steepest challenges in increasing its number of postpaid phone customers by 2025 compared to its competitors [11]. Group 3: Financial Strategy and Customer Focus - Schulman has criticized the company's previous reliance on price increases for financial growth, stating that this is not a sustainable strategy [6]. - A shift towards a customer-first culture is expected to create a more efficient cost structure while enhancing customer experience [8]. - Schulman believes that the industry, including Verizon, has significant potential for improved bottom-line performance [9].