Even households making $100K are now pulling back on spending and rethinking their expenses. Here’s why

Core Insights - Inflation is affecting a wide range of income groups, with households earning six figures also feeling financial pressure [1][3] - A significant portion of consumers are adjusting their spending habits due to rising costs, with nearly 90% reporting an impact on their spending [2][3] Spending Adjustments - Nearly 30% of respondents have cut back on nonessential items, while around 20% are utilizing coupons, sales, and discounts to save money [2] - The primary areas of concern for consumers include groceries (46%), gasoline (13%), and dining out (9%) [3][4] Economic Outlook - The economic sentiment is mixed, with 40% of respondents feeling optimistic, 38% pessimistic, and 22% neutral about the economy [6] - Despite inflation concerns, 41% of respondents feel their financial situation is unchanged from six months ago, and 35% report feeling better [6] Consumer Spending Trends - Consumer spending remains robust, with the Personal Consumption Expenditures price index increasing by 2.7% year-over-year as of August 2025 [7]