Apple's CarPlay Could Soon Become Part of Tesla Vehicles

Core Insights - Tesla is reportedly developing support for Apple CarPlay, a feature highly requested by its customers [2][5] - The move is seen as a significant change for Tesla and CEO Elon Musk, who has previously criticized Apple and resisted adding CarPlay [3][4] - Tesla's sales have been declining, with some potential buyers citing the lack of CarPlay as a reason for not purchasing [5] Company Developments - Tesla has begun in-house testing of CarPlay and is discussing a rollout in the coming months, although there is a history of postponing features [4] - The addition of CarPlay is considered essential by many drivers, with a study indicating that one-third of buyers view the absence of such features as a deal-breaker [5] Industry Context - The automotive industry is increasingly focusing on connected vehicles, which can enhance the driving experience and provide personalized recommendations [6][7] - Connected cars are expected to play a central role in the automotive eCommerce ecosystem, bridging the gap between online and physical commerce [8]