十五运会期间珠海市文旅体活动精彩纷呈——以赛为媒释放消费潜力

Group 1 - The core objective is to convert the event traffic from the 15th Sports Games and the market popularity during festive holidays into actual growth in cultural and tourism consumption [1] - Zhuhai has launched four major initiatives to promote the integration of sports events and cultural tourism, including creating a vibrant atmosphere through diverse festivals and performances, offering tangible discounts and packages to attract consumption, expanding new spaces for cultural tourism consumption, and ensuring a safe travel experience with international standards and warm services [1] - The city has designed multiple cultural tourism routes themed "Explore 'Youth City, Vibrant Zhuhai' with the 15th Sports Games," connecting major landmarks and event venues to enhance cultural tourism exchanges in the Guangdong-Hong Kong-Macao Greater Bay Area [1] Group 2 - Jinwan District is innovatively practicing the "Sports + Cultural Tourism" integration model, effectively converting event traffic into economic growth through event attraction, cultural tourism hosting, and industry extension [2] - The district combines unique agriculture, such as high-end fruit planting and fish farming, with sports events to develop new business models like sightseeing and experiential agriculture [2] - By hosting the walking events of the 15th Sports Games, Jinwan District is integrating event preparation with the Guangdong "Hundred Million Project," exploring new paths for urban-rural integration development [2]