Core Insights - Under Armour is separating the Curry Brand from its core operations, marking the end of a decade-long partnership with Stephen Curry, to focus on its namesake brand and develop new UA Basketball products [1][2] - The final product from the Curry Brand x Under Armour collaboration, the Curry 13 shoe, is set to be released in February 2026, with additional collections available until October 2026 [1] Company Strategy - Under Armour aims to concentrate on its core brand during a critical turnaround phase, emphasizing product innovation and performance for athletes at all levels [2] - The separation allows both Under Armour and Curry Brand to pursue their respective growth strategies independently, with Under Armour focusing on performance and Curry Brand on its mission and community impact [2] Brand Development - Curry Brand was launched in 2020 and has combined performance innovation with community investments, particularly in youth sports and underfunded basketball programs [2] - Stephen Curry expressed gratitude for Under Armour's support in building a brand that has positively impacted communities and youth sports, indicating a commitment to continue this mission independently [2] Financial Outlook - Under Armour has expanded its fiscal 2025 restructuring plan and raised its fiscal 2026 adjusted operating income outlook to between $95 million and $110 million [4][5]
UNDER ARMOUR AND STEPHEN CURRY AGREE TO CURRY BRAND SEPARATION