UNDER ARMOUR AND STEPHEN CURRY AGREE TO CURRY BRAND SEPARATION

Accessibility StatementSkip Navigation Under Armour to Focus on Core Brand Comeback BALTIMORE, Nov. 13, 2025 /PRNewswire/ -- Under Armour, Inc. (NYSE: UAA, UA) and Stephen Curry today announced plans to separate Curry Brand from Under Armour, ending a partnership that has redefined performance product and athlete-led storytelling for more than a decade. Under Armour, with a disciplined focus on its namesake brand, will develop new UA Basketball products and continue to support athletes and programs acr ...