Under Armour splits with Steph Curry as it focuses on strengthening core brand

Stephen Curry #30 of the Golden State Warriors looks on during the game against the Sacramento Kings during the 2024 Play-In Tournament on April 16, 2024 at Golden 1 Center in Sacramento, California.Under Armour and Stephen Curry have mutually agreed to end their 13-year partnership effective immediately, they said on Thursday. The sudden announcement separates Curry Brand, which makes basketball shoes and apparel, from Under Armour. Curry will maintain sole ownership of Curry Brand and is free to find anot ...