Sonder cofounder said pulling off Marriott deal was the 'hardest thing' he's ever done. Now he's left shocked.

Core Insights - Sonder's partnership with Marriott was crucial for its operations, but the termination of this agreement led to the company's bankruptcy plans and significant operational challenges [3][4][5] Company Overview - Sonder was once valued at over $1 billion and managed thousands of short-term rental units globally, including apartment-style and boutique hotel accommodations [4][5] - The company experienced rapid growth, achieving $143 million in revenue by 2019 and signing nearly 10,000 units in that year alone, which was expected to generate an additional $500 million in annual revenue [6][7] Recent Developments - The licensing deal with Marriott, which allowed Marriott Bonvoy members to book Sonder stays, was terminated due to Sonder's default, leading to chaos for guests [3][4] - Following the termination, Sonder announced plans to file for Chapter 7 bankruptcy and liquidate its U.S. business, as well as initiate insolvency proceedings in other countries [4] Financial Challenges - The company faced severe financial constraints, including difficulties in integrating its systems and booking arrangements with Marriott [5] - The COVID-19 pandemic severely impacted Sonder's revenue, causing a collapse in earnings and increased financial burn [7][8][9]