报告显示：电影观众更加垂类化，愈发明确自我观影偏好

Core Insights - The report indicates a significant shift in movie audience preferences, with viewers becoming more specialized and clear about their viewing choices [1][2] - The Chinese film market is projected to achieve steady growth in 2025, with an estimated 513 million viewers, marking a new high since 2020 [1] Audience Trends - The demographic profile of moviegoers is increasingly skewed towards women, older individuals, and lower-tier markets, while there remains potential for growth among men, younger audiences, and higher-tier markets [2] - Audience preferences are becoming more defined, with men favoring sci-fi, action, crime, and war genres, while women prefer drama and romance; younger audiences lean towards crime films, and older viewers show a preference for sci-fi, fantasy, and war movies [2] Market Opportunities - The success of niche films like "F1: Speeding" and "Detective Conan: The Phantom of the Eye" suggests that there are more market opportunities for mid-tier films that focus on specific demographics and genres [2] - The report emphasizes that viewers are increasingly seeking an immersive cinematic experience, desiring high-quality stories, visual stimulation, and emotional resonance [2] Future Directions - The report outlines a clear direction for future film creation, emphasizing the need for impactful visuals, engaging genres, and strong emotional connections to win audience trust [2] - It suggests that the focus should not solely be on achieving peak box office numbers but rather on consistently providing quality content to maintain audience loyalty [2]