Amid Big Media M&A, Starz Seeks “Marooned” Linear Brands To Reposition For Digital

CEO Jeff Hirsch said Starz sees a place for itself in the current M&A landscape by picking off linear networks that aren’t valuable to giant owners but could be repositioned to add value to the newly independent company. He has hinted at that before but expanded on a call after quarterly earnings that Starz wants to diversify from pure SVOD (streaming) to AVOD (streaming with ads) but can’t “because of the nature of the adult nature of our content and the amount of content we have” relative to the giant pl ...