会展激活流量：成都上演席卷全城的“价值风暴”

Core Insights - Chengdu is experiencing a transformation in its exhibition economy, evolving from traditional models to a more integrated approach that drives industry and consumption [1][2] Group 1: Exhibition Industry Evolution - The concept of "exhibition-industry integration" in Chengdu represents a shift from "physical stacking" to "chemical fusion," focusing on creating an innovative ecosystem through the connection of upstream and downstream resources [2] - By 2025, Chengdu is expected to host over 1,000 exhibitions, covering a total area of approximately 13.5 million square meters, showcasing a comprehensive exhibition matrix across various sectors [2] - The total revenue from Chengdu's exhibition industry is projected to reach 153.61 billion yuan in 2024, with direct income of 15.83 billion yuan and an additional 137.78 billion yuan generated through related activities [2] Group 2: Economic Impact and Consumer Engagement - The 112th National Sugar and Wine Fair achieved a total exhibition area of 750,000 square meters, generating 11.45 billion yuan in revenue for the city's service industry, highlighting the event's role as a catalyst for industrial development [3] - Chengdu's exhibitions are evolving from mere showcases to becoming integral parts of the industrial ecosystem, enhancing consumer engagement and driving local economic growth [3][4] - The integration of various sectors during events, such as the Chengdu International Auto Show, has led to significant increases in consumer activity, with total contracts amounting to 5.753 billion yuan and a boost of 2.12 billion yuan to the city's service sector [5] Group 3: Digital Transformation and Sustainability - Chengdu is undergoing a digital transformation in its service offerings, moving from a standardized support system to an ecosystem that actively empowers industrial innovation [6] - The introduction of digital twin exhibition halls and AI algorithms for precise matching between exhibitors and attendees reflects Chengdu's commitment to creating a sustainable and efficient exhibition environment [6] Group 4: Future Directions and Urban Integration - The future of Chengdu's exhibition industry lies in establishing long-term governance mechanisms that align exhibition goals with industrial positioning, thereby making exhibitions a key interface for urban development [7] - The importance of enhancing international participation in Chengdu's exhibitions is emphasized, aiming to attract more international exhibitors and professional buyers to broaden the city's exhibition landscape [7]