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MetalsFocus:黄金首饰需求下滑背后 韧性犹存?
智通财经网·2025-11-13 23:59

Core Insights - The rise in gold prices has led to a corresponding decline in global jewelry manufacturing, with seven out of the last eight quarters showing a decrease, resulting in a compound quarterly decline of 4.1% [1] - As of the first nine months of 2025, jewelry manufacturing volume measured in pure gold weight is at its lowest level since 2010, excluding the pandemic-affected year of 2020 [1] - Gold prices have been on an upward trend for eight consecutive quarters, with a compound growth rate of 7.6%, and a nearly 80% increase over the past two years [1] Jewelry Manufacturing Trends - The increase in raw material costs is expected to be passed on to end consumers, raising the prices of finished jewelry [1] - Consumers are responding to price increases by either paying more for the same weight of jewelry, opting for lighter or smaller pieces, reducing purchase frequency, or switching to alternative materials [1] Impact of Trade Tariffs - Trade tariffs have negatively impacted the jewelry market, particularly in the U.S., which is the third-largest consumer of gold jewelry globally [2] - Approximately 50% to 60% of jewelry in the U.S. is domestically produced, with the remainder imported; tariffs have significantly raised costs for imported jewelry [2] - The U.S. has imposed a 26% tariff on jewelry imports from India, which was further increased to 50%, leading to a significant decline in exports to the U.S. [2] Changes in Consumer Behavior - In India, despite a surge in shipments before the tariff implementation, jewelry exports to the U.S. still saw a 23% year-on-year decline by the first nine months of 2025 [3] - In China, consumer behavior has shifted from viewing jewelry as an investment to preferring lower-premium investment products, such as small gold bars, contributing to a decline in jewelry demand [3] - The significant drop in jewelry demand has led to a further decline in net gold demand from the manufacturing side, projected to approach zero by 2025 [3] Market Resilience - Despite the decline in pure gold weight in jewelry, the total value of gold jewelry manufacturing has been on an upward trend since mid-2020, reaching a new high this year [6] - In the U.S., consumer spending on jewelry and watches has consistently grown over the past decade, projected to reach $104.6 billion in 2024, with gold's share in jewelry consumption increasing [8] - Global jewelry containing gold is valued at over $112 billion in the first nine months of 2025, reflecting a 14% year-on-year increase, indicating sustained consumer enthusiasm for gold jewelry despite weight declines [8]