中信证券：电商大促平稳收官 即时零售引入新变量

Core Insights - The report from CITIC Securities indicates that the GMV growth rate for the e-commerce sector during the "Double 11" shopping festival (October 9 to November 11) is expected to remain consistent with last year's overall performance [1] E-commerce Performance - Instant retail platforms such as Meituan Flash Purchase and Taobao Flash Purchase have shown impressive growth during this year's event, warranting ongoing attention [1] - Categories like home appliances and 3C digital products, stimulated by national subsidies, have achieved steady growth despite high base comparisons from the previous year [1] - There is a noticeable recovery in discretionary consumption categories such as beauty and apparel, indicating an overall positive trend in consumer demand [1] Future Outlook - It is recommended to monitor the core e-commerce platforms' developments in supply chain capabilities, core user investments, and AI empowerment [1] - Continuous evaluation of the synergy between food delivery, instant retail investments, and e-commerce is suggested for future assessments [1]