苹果官宣15%佣金率，小游戏开发者松一口气

Core Insights - Apple has confirmed a 15% commission rate for in-app purchases related to mini-apps and mini-games, a result of negotiations with Tencent, marking a shift from the previous 30% rate for developers earning over $1 million annually [1][3] - The new commission structure is seen as a compromise that may enhance Apple's revenue from mini-game developers, who primarily generate income through in-app purchases rather than advertisements [4][5] - The global trend indicates a push against high commission rates, with various regions, including the EU and Japan, reducing their respective rates, and ongoing scrutiny of Apple's practices in China [5] Group 1 - Apple has established a 15% commission rate for mini-apps and mini-games, allowing developers to retain 85% of in-app purchase revenue [1] - The previous structure charged a 30% commission for developers earning over $1 million, while those earning less paid 15% [1] - The change in commission rates reflects a dynamic negotiation process between Apple and Tencent, aimed at addressing payment system concerns [3] Group 2 - Tencent's management has highlighted the inherent tension between the gaming industry and app stores due to high commission rates, which they view as a significant burden [4] - The gaming sector's response to Apple's commission structure has been cautious, with a focus on sustainable and fair economic conditions for developers [3][4] - The mini-game development landscape in China is still emerging, with over 80% of developers being small teams of fewer than 30 people, making the commission structure critical for their viability [4] Group 3 - Apple's services revenue, including the App Store, reached $28.75 billion in the latest quarter, a 15% year-over-year increase, indicating strong performance despite challenges to its commission model [5] - Regulatory pressures in various regions are leading to a reevaluation of Apple's commission rates, with the EU's rate dropping to 17% and Japan implementing laws to lower app store fees [5] - In China, consumer complaints about Apple's market dominance and high commission rates have prompted regulatory scrutiny, suggesting potential changes in the future [5]