Group 1 - The core concept of "emotional consumption" is emerging as a new consumer behavior, particularly among the youth, with over 90% recognizing emotional value and nearly 60% willing to pay for it [1] - Traditional consumption focused on practical value, but as material needs are met, there is a growing desire for spiritual fulfillment, leading to a shift towards emotional consumption [1] - Emotional consumption allows young people to find moments of peace and satisfaction in their busy lives, reflecting their aspirations for a better life and injecting new vitality into the consumer market [1] Group 2 - The emotional consumption sector is still in its early stages, facing issues such as a lack of industry standards and the production of low-quality products by some businesses [2] - There is a risk of consumers making impulsive purchases driven by emotions, potentially leading to overconsumption and waste [2] - Companies are urged to innovate and develop creative emotional consumption products that resonate with the emotional needs and psychological characteristics of the youth [2] Group 3 - It is crucial to cultivate a rational consumption mindset and maintain market order, ensuring consumers understand that emotional consumption should not dominate their lives [3] - Strengthening market regulation and establishing mechanisms for market entry and exit are essential to combat false advertising and protect consumer rights [3] - The rise of emotional consumption is a product of societal development and market upgrades, presenting both new experiences and challenges that require long-term service and guidance for sustainable growth [3]
情绪消费流行,要做好服务和引导
Bei Jing Qing Nian Bao·2025-11-14 00:50