新产品、新玩法涌现，山东前三季度共接待入境游客120.6万人次

Core Insights - Shandong province has effectively utilized national visa exemption policies to enhance its inbound tourism market, resulting in significant growth in visitor numbers and tourism revenue [1][2] Group 1: Inbound Tourism Performance - In the first three quarters of this year, Shandong received 1.206 million inbound tourists, representing a year-on-year increase of 41.0% [1] - The province achieved an inbound tourism revenue of $820 million, marking a 46.8% increase compared to the previous year [1] - Notably, the number of visitors from South Korea reached 489,000, up 101.5%, while visitors from Hong Kong totaled 108,000, an increase of 70.3% [1] Group 2: Impact of Visa Policies - Among the inbound tourists, 404,000 South Korean visitors chose Shandong as their first entry point into China, making it the second-largest destination for South Korean travelers [1] - Of these, 330,000 entered through the visa exemption policy, highlighting its significant impact on boosting inbound tourism [1] Group 3: Market Expansion and New Initiatives - Other markets such as Malaysia, Thailand, and Germany have also seen record numbers of inbound tourists, with 19,000 visitors entering through a 15-day visa exemption policy for cruise travelers [1] - Shandong is introducing new tourism products and experiences, including seasonal flower viewing tours and sports events like park walking and pickleball competitions [1][2] - The province plans to enhance its marketing strategies by establishing "Good Guest Shandong" promotion centers abroad and collaborating with airlines to launch charter flights targeting key inbound markets [2]