山东前三季度共接待入境游客120.6万人次

Core Insights - Shandong province has effectively utilized national visa exemption policies, resulting in a strong and positive trend in inbound tourism for the year [1] Group 1: Inbound Tourism Statistics - In the first three quarters of this year, Shandong received 1.206 million inbound tourists, representing a year-on-year increase of 41.0% [1] - The province achieved inbound tourism revenue of $820 million, marking a year-on-year growth of 46.8% [1] - Notably, 489,000 tourists from South Korea visited Shandong, showing a significant increase of 101.5% [1] Group 2: Market Performance - Hong Kong saw 108,000 visitors, reflecting a year-on-year growth of 70.3% [1] - Other markets, including Japan and Malaysia, also experienced substantial increases in inbound tourist numbers [1] - Shandong remains the second-largest destination in China for South Korean tourists, with 404,000 visitors choosing it as their entry point [1] Group 3: Impact of Visa Policies - Among the South Korean tourists, 330,000 entered through the visa exemption policy, highlighting its strong impact on inbound tourism [1] - Malaysia, Thailand, and Germany also set new records for inbound tourist group numbers [1] - A total of 19,000 inbound tourists utilized the 15-day visa exemption policy for cruise entry, achieving a historical high [1] Group 4: Marketing Initiatives - Shandong has introduced various initiatives, such as the Park Walking Ball Tournament and seasonal themed routes targeting Southeast Asian markets [1] - New charter flight routes from Yantai to Khabarovsk and Vladivostok in Russia have been launched, receiving positive market feedback [1]