港股异动 | 普拉达(01913)跌超4% Prada品牌首次录得负增长 公司称仍计划在意大利作双重上市
智通财经网·2025-11-14 01:43

Core Viewpoint - Prada's recent performance shows a slowdown in revenue growth, particularly for the Prada brand, which has recorded negative growth for the first time since 2020, while Miu Miu's growth is normalizing despite being faster than peers [1] Group 1: Financial Performance - Prada's stock fell over 4%, currently down 3.32% at HKD 46.6, with a trading volume of HKD 28.27 million [1] - Citigroup noted that revenue growth for the second and third quarters has slowed to unit numbers, indicating a concerning trend for the Prada brand [1] - The group's profit margin is expected to remain at 23.6% in 2024, which is approximately 350 basis points lower than historical highs [1] Group 2: Brand Performance - The Miu Miu brand continues to grow faster than its competitors, but its growth rate is beginning to normalize [1] - Significant investments in advertising, manufacturing, IT infrastructure, and retail network expansion are required for Miu Miu, which may suppress profit margin expansion [1] Group 3: Strategic Outlook - Prada's CFO, Andrea Bonini, stated that the company plans to pursue a dual listing, with a six-month consideration period for the Italian listing, but no commitments have been made yet [1] - The luxury goods market is currently stable, with positive conditions in the U.S. market, although caution is advised due to potential market bubbles fostering overly optimistic sentiments [1]