Great-West Lifeco launches Keyridge Asset Management

Core Insights - Great-West Lifeco has launched Keyridge Asset Management as the consolidated brand for its European asset management activities, combining Canada Life Asset Management, Setanta Asset Managers, and Irish Life Investment Managers (ILIM) under one umbrella, overseeing more than £135 billion in assets [1][2]. Group 1: Strategic Integration - The integration aims to expand Great-West Lifeco's presence in the UK asset management sector, serving as a central hub for European investment activities and supporting third-party distribution [2]. - The unified operation is expected to leverage the strengths of ILIM, Setanta, and Canada Life Asset Management, creating a business with the necessary scale, expertise, and agility to thrive in the UK's dynamic market [2][3]. Group 2: Operational Structure - Keyridge Asset Management will operate alongside existing brands, with ILIM and Setanta continuing their operations in Ireland [3]. - The newly unified team consists of approximately 300 employees and is led by CEO Patrick Burke, who emphasized the focus on providing UK wealth advisers and customers with specialized investment management solutions [4][5]. Group 3: Investment Capabilities - The new structure builds on existing capabilities in multi-asset strategies, equity investment, quantitative approaches, and customized indexation, enhancing the firm's ability to deliver solutions aligned with clients' priorities [5]. - Great-West Lifeco plans to continue investing in its asset management operations and recruitment to support these strategic initiatives [4].