2025年10月份社会消费品零售总额增长2.9%

Core Insights - The total retail sales of consumer goods in October reached 46,291 billion yuan, with a year-on-year growth of 2.9% [5] - From January to October, the total retail sales amounted to 412,169 billion yuan, reflecting a growth of 4.3% [5] Group 1: Retail Sales by Location - In October, urban retail sales were 40,021 billion yuan, growing by 2.7% year-on-year, while rural retail sales were 6,270 billion yuan, increasing by 4.1% [2][5] - For the period from January to October, urban retail sales totaled 356,860 billion yuan, up by 4.2%, and rural retail sales reached 55,309 billion yuan, with a growth of 4.6% [2][5] Group 2: Retail Sales by Type - In October, the retail sales of goods were 41,092 billion yuan, showing a year-on-year increase of 2.8%, while dining revenue was 5,199 billion yuan, growing by 3.8% [5] - From January to October, the retail sales of goods totaled 365,981 billion yuan, with a growth of 4.4%, and dining revenue reached 46,188 billion yuan, increasing by 3.3% [5] Group 3: Online Retail Performance - From January to October, the online retail sales reached 127,916 billion yuan, with a year-on-year growth of 9.6% [4] - Among online retail, the physical goods sales were 103,984 billion yuan, growing by 6.3%, accounting for 25.2% of total retail sales [4][5] Group 4: Retail Sales by Format - For the first ten months, retail sales in convenience stores, supermarkets, department stores, specialty stores, and brand stores grew by 6.3%, 4.7%, 1.0%, 4.1%, and 1.0% respectively [4]