Xin Lang Ke Ji·2025-11-14 02:32Core Insights - Tencent and Apple have reached an agreement allowing Apple to handle payments for WeChat mini-games and mini-programs, taking a 15% cut from these transactions, which is significantly lower than the traditional 30% fee for in-app purchases [4][5] - The announcement of the "Mini Apps Partner Program" by Apple marks the formal integration of mini-programs into the iOS ecosystem, providing developers with a new commercial pathway and ensuring compliance under Apple's regulatory framework [5] Group 1 - Tencent is optimistic about its ongoing relationship with Apple and the progress made in developing the mini-game ecosystem, indicating constructive advancements in their collaboration [4] - The "Mini Apps Partner Program" allows developers to create self-contained experiences using web technologies like HTML5 and JavaScript, which can be accessed without installation within a host app [5] Group 2 - The new program offers a reduced revenue share of 15% for digital goods, applicable to all qualifying transactions, regardless of the developer's size, which is a significant shift in Apple's approach to revenue sharing in the Chinese market [5] - This agreement concludes a year-long negotiation between Tencent and Apple, reflecting a major adjustment in Apple's application ecosystem strategy in China [5]