国家统计局：10月社会消费品零售总额同比增长2.9%

Core Insights - In October, the total retail sales of consumer goods reached 46,291 billion yuan, with a year-on-year growth of 2.9% [1] - Excluding automobiles, the retail sales of consumer goods amounted to 42,036 billion yuan, growing by 4.0% [1] - From January to October, the total retail sales of consumer goods were 412,169 billion yuan, reflecting a growth of 4.3% [1] Retail Performance by Location - In October, urban retail sales were 40,021 billion yuan, with a year-on-year increase of 2.7% [3] - Rural retail sales reached 6,270 billion yuan, growing by 4.1% [3] - For the period from January to October, urban retail sales totaled 356,860 billion yuan, up by 4.2% [3] - Rural retail sales for the same period were 55,309 billion yuan, with a growth of 4.6% [3] Retail Performance by Type - In October, the retail sales of goods were 41,092 billion yuan, increasing by 2.8% year-on-year [3] - Restaurant income was 5,199 billion yuan, showing a growth of 3.8% [3] - From January to October, the retail sales of goods reached 365,981 billion yuan, with a growth of 4.4% [3] - Restaurant income for the same period was 46,188 billion yuan, growing by 3.3% [3] Retail Formats and Online Sales - From January to October, retail sales in convenience stores, supermarkets, department stores, specialty stores, and brand stores grew by 6.3%, 4.7%, 1.0%, 4.1%, and 1.0% respectively [5] - National online retail sales reached 127,916 billion yuan, with a year-on-year growth of 9.6% [5] - Among online retail, physical goods sales were 103,984 billion yuan, growing by 6.3%, accounting for 25.2% of total retail sales [5] - In the category of physical goods sold online, food, clothing, and daily necessities grew by 15.1%, 3.6%, and 5.1% respectively [5]