聚焦大湾区农交会｜“媒体+”解码珠三角地标家底：岭南乡土的产业明珠

Core Viewpoint - The upcoming 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo, scheduled for December 12-14 in Guangzhou, aims to showcase the unique agricultural products of the Pearl River Delta, highlighting their industrial value and development potential [16][95]. Group 1: Geographic Indications and Agricultural Products - As of June this year, Guangdong has approved 229 geographic indication products, ranking among the top in the country [10][13]. - Ten products, including the Xinhui dried tangerine peel, have been included in the "China-EU Geographic Indication Product Mutual Recognition and Protection List," enhancing the international profile of Guangdong's agricultural products [14][15]. - The trade fair will serve as a significant platform for showcasing these products and their unique industrial values [15][95]. Group 2: Urban Agriculture Development - Guangzhou and Shenzhen, with a combined population of nearly 37 million, are reshaping the agricultural value chain through industrialization and information technology [21][22]. - In 2024, the planting area for lychee in Zengcheng is expected to reach 200,000 mu, with a total output of approximately 50,000 tons [22]. - The trade fair will provide an important showcase for urban agricultural development [25]. Group 3: Industry Innovations and Market Expansion - The Guangdong region is seeing significant growth in its agricultural sectors, with the Xinhui dried tangerine peel industry alone generating a total output value of 26.018 billion yuan [51]. - The trade fair is viewed as a crucial opportunity for connecting with international markets [54]. - The integration of technology, culture, and health into the agricultural sector is expected to enhance the competitiveness of geographic indication products [90][92]. Group 4: Future Development and Strategic Opportunities - The construction of the Guangdong-Hong Kong-Macao Greater Bay Area presents unprecedented strategic opportunities for the geographic indication agricultural products of the Pearl River Delta [86]. - The trade fair is anticipated to elevate the brand influence and market competitiveness of these products [87]. - The future development of these products will focus on "value reconstruction," transforming them into a complex industry IP that integrates technology and global trade [90][92].