AI重塑消费决策，农企如何被选中？

Core Insights - The article discusses how generative AI is reshaping consumer decision-making, particularly in the agricultural sector, where being selected by AI has become a crucial factor for brand visibility and consumer trust [4][12][14]. Group 1: AI's Impact on Consumer Choices - Consumers are increasingly relying on AI for product recommendations, shifting from traditional search methods to asking AI for suggestions [3][10]. - The decision-making process has evolved, with AI recommendations serving as a "trust filter" that enhances consumer confidence in the suggested brands [13][12]. Group 2: Marketing Paradigm Shift - The emergence of a new marketing paradigm called Generative Engine Optimization (GEO) allows brands to be proactively recommended by AI [15][16]. - Brands need to create authoritative, structured, and relevant content to increase their chances of being selected by AI [18][20]. Group 3: Importance of Authority and Credibility - The article highlights the significance of authoritative sources, such as the "Top 50 Agricultural Brand Value in Guangdong" list, which enhances a brand's visibility and credibility in AI recommendations [21][26]. - The list, backed by rigorous evaluation methods, has become a key reference for AI, amplifying the influence of selected brands [27][29]. Group 4: Future Developments - The "Top 50 Agricultural Brand Value in Guangdong" list will be officially released on December 12, 2025, indicating ongoing efforts to evaluate and promote agricultural brands [36][37]. - Companies are encouraged to participate in the evaluation process to enhance their brand's visibility in the AI-driven market [38].