“养生经济”崛起下的产品创新方向：健康消费升级与技术驱动的市场机遇

Core Insights - The article highlights the evolution of China's health industry policies, transitioning from basic medical security to a focus on comprehensive health management throughout the life cycle, emphasizing preventive care and integrated health services [1][2]. Policy Development - Recent national policies have prioritized innovation in health products and service models, such as the "China Food and Nutrition Development Outline (2025-2030)", which promotes nutrition-oriented agriculture and encourages the development of functional foods and specialized medical formula foods [2]. - Local governments are also supporting the biopharmaceutical industry with financial incentives for innovative drug and medical device development, including subsidies up to 5 million yuan based on actual investment [2]. Regulatory and Compliance Risks - The rise of the "health economy" has led to stricter regulatory and compliance requirements, with a comprehensive management framework established for food, health products, and drug-food homologous products, focusing on production access, labeling, advertising, and market supervision [3][4]. - Companies face compliance risks related to overstated functional claims, improper use of raw materials, and misleading advertising, particularly in the context of "drug-food homologous" products infiltrating various consumer markets [4]. Market Impact - Stricter regulations are affecting market entry barriers and operational models, with a trend towards standardized market supervision making the compliance environment more transparent yet rigid [5]. - Companies are increasingly building cross-departmental compliance management systems to ensure compliance throughout the product lifecycle, aided by digital tools for real-time policy tracking [5][6]. Future Directions - To navigate the complex regulatory landscape, companies need to establish dynamic compliance management systems and policy response mechanisms, including dedicated compliance roles and regular employee training [6]. - The development of regulatory technology (RegTech) is expected to help companies balance innovation and compliance more effectively in the future [6].