新需求叠加新供给，增品种还要创品牌 “四川织造”织出产业新面貌

Core Viewpoint - The textile and apparel industry in Sichuan is a significant pillar of the province's light industry, showcasing a comprehensive supply chain and innovative product development during the recent supply-demand matching event held in Chengdu [1][3]. Industry Overview - Sichuan's textile and apparel industry ranks second in the western region and ninth nationally, with silk and satin production leading the country. The workwear market holds a one-third share of the national market, and the shoe manufacturing sector is one of the four major shoe production bases in China, primarily focusing on women's shoes and exports [1]. Product Innovation - Companies like Sichuan Liya E-commerce Co., Ltd. are expanding their product lines to include consumer-oriented items such as portable travel bags, leveraging materials like non-woven fabric. This shift allows them to better understand customer needs and drive production upgrades [3][4]. - Yixing Technology Co., Ltd. is also innovating with new products like functional shawls and knee pads, which incorporate odor removal, moisture-wicking, and antibacterial properties, reflecting a commitment to continuous improvement in the textile sector [5]. Brand Development - The integration of intangible cultural heritage elements into products, such as the "Chitu" leisure chair featuring Yi embroidery, has proven successful, with significant sales figures reported shortly after its launch. This approach enhances product value and addresses industry challenges [6]. - The establishment of the "Chuan Gong Shu Yi" public brand aims to empower high-quality development within the textile and apparel industry, showcasing the potential of cultural elements in product design [6]. Collaborative Efforts - The China Western High-end Custom Center is facilitating collaboration among over 40 registered companies and more than 100 signed designers, providing a platform for material information and design solutions [7]. - The provincial government emphasizes the importance of strengthening collaboration across the supply chain, enhancing design innovation, and leveraging local cultural assets to create high-quality textile and apparel products that meet modern consumer demands [7].