Core Insights - Under Armour announces the independent operation of the Curry brand, ending a decade-long partnership that redefined functional products and athlete-led narratives [1] - The company will focus on developing new basketball products while continuing to support athletes and basketball programs at all levels [1] Summary by Sections - Strategic Split: The Curry brand will operate independently from Under Armour, allowing both entities to leverage their strengths [1] - Product Launch Plans: Under Armour plans to release the final signature shoe, Curry 13, in February 2026, along with additional colorways and related apparel before October 2026 [1] - Leadership Statement: Under Armour's CEO Kevin Plank emphasizes that this decision is beneficial for both parties, enabling Under Armour to enhance its innovation for athletes while allowing the Curry brand to pursue its own direction [1]
安德玛与库里达成Curry品牌战略拆分协议,Curry将品牌独立运营