存款搬家加速？有银行下架5年期定存，银行理财规模创新高

Core Viewpoint - The trend of long-term, high-interest fixed deposits is fading, as evidenced by a village bank's decision to remove its five-year fixed deposit product, indicating a shift in asset allocation due to declining interest rates [2][3]. Group 1: Changes in Deposit Products - A village bank announced the cancellation of its five-year fixed deposit product effective November 5, 2025, signaling a shift in strategy among commercial banks, particularly smaller ones, to lower long-term liabilities in response to ongoing pressure on net interest margins [2]. - The average one-year fixed deposit rate among major domestic banks has dropped to 0.95%, reflecting a broader trend of declining deposit rates [2]. - Experts suggest that traditional views on saving in banks need to change, as high-interest earnings from fixed deposits are no longer viable, prompting investors to consider alternative low-risk, liquid products like bank wealth management and government bonds [2][4]. Group 2: Growth of Wealth Management Products - The number of individuals holding bank wealth management products increased by 12.70% year-on-year in the first three quarters of this year, with third-party platforms experiencing even more significant growth [3]. - For instance, the user base of the "Stable Profit Treasure" product from MyBank saw a remarkable 67% year-on-year increase, significantly outpacing the industry average [3]. - The average annualized yield for bank wealth management products is approximately 2.12%, while some cash management products like "Stable Profit Treasure" have achieved yields around 2.58%, making them more attractive than traditional fixed deposits [4]. Group 3: Banking Industry Transformation - The withdrawal of long-term fixed deposits and the rise of wealth management products reflect a broader transformation in banking business models, with a focus shifting towards wealth management services [4]. - Future competition among banks will center on their ability to provide diversified asset allocation solutions rather than just the number of branches or deposit volumes [4]. - Market observers predict that more small and medium-sized banks may follow suit in adjusting their long-term deposit strategies, emphasizing the need for investors to enhance their financial literacy and diversify their investment portfolios in a low-interest-rate environment [4].