智通财经网·2025-11-14 03:32Core Insights - The sports nutrition market in China is characterized by continuous market expansion, diversified consumption scenarios, accelerated product innovation, and deepened channel integration [1] Market Overview - The global sports nutrition market is projected to reach a sales scale of 188.13 billion yuan by 2025 and is expected to grow to 306.47 billion yuan by 2032, with a compound annual growth rate (CAGR) of 7.22% [1] - The Chinese sports nutrition market is expected to grow from 9.71 billion yuan in 2024 to 20.93 billion yuan by 2030, with a CAGR of 11.56% [1] - The large and continuously growing sports population in China is a primary driver for the rapid expansion of the sports nutrition market [1] Product Categories - Sports nutrition products are divided into two main series with six categories: energy supplementation, energy control, and protein supplementation; and categorized by sports type including speed and strength, endurance, and post-exercise recovery [2] Competitive Landscape - The global sports nutrition market is highly competitive, with the top five manufacturers holding only about 25% of the market share, indicating a presence of many medium-sized enterprises and emerging brands [3] - In contrast, the Chinese sports nutrition market has a higher concentration, with the top three companies (CR3) accounting for 70% of the market share by 2024, including companies like Xiwang Food, Kangbiter, and Tongchen Beijian [4] Sales Channels - Sales channels for sports nutrition products are primarily divided into online and offline categories, with online channels becoming the core growth driver, while offline channels are evolving towards more specialized and mainstream directions [5]